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Purpose
- Provide a clear, legally sound Privacy Policy that explains what personal data you collect, why, how you use it, who you share it with, users’ rights, cookie practices, data retention, and contact details.
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Primary goals
- Meet legal/regulatory transparency (GDPR, CCPA-style clarity).
- Give users clear options for privacy preferences and data requests.
- Provide easy contact path for privacy inquiries.
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Page layout & sections (recommended TOC anchored)
- Header: Privacy Policy + “Last updated” date
- Short summary / TL;DR (one-paragraph plain-language summary)
- Table of contents (anchor links): Data We Collect; How We Use Data; Sharing & Third Parties; Cookies & Tracking; Your Rights; Data Retention; Security; Children; International Transfers; Contact & Data Requests; Changes to Policy; Legal bases (if GDPR); Definitions (optional)
- Detailed sections (see microcopy below)
- Footer: how to contact DPO / privacy team + link to request forms (downloadable request form)
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Exact microcopy (recommended)
- Title: Privacy Policy
- Last updated line: Last updated: [YYYY-MM-DD]
- TL;DR summary: We collect basic account and order information to process purchases, improve our services, and personalize your experience. You can request access, correction, deletion, or portability of your data — see “Your Rights” below.
- Data we collect (examples):
- Account & contact: name, email, phone number, shipping and billing addresses
- Transactional: order history, items purchased, payment method metadata (we do not store full card numbers)
- Device & usage: IP address, device identifiers, browser, pages visited, referrer
- Marketing: preferences, opt-in status, and interactions with emails
- Support data: correspondence and uploaded attachments for support tickets
- How we use data (examples):
- To provide and fulfill orders, process payments, and manage returns
- To improve and personalize our site, recommend products, and for analytics
- To send service messages and marketing (only with consent where required)
- To detect and prevent fraud
- Legal bases (GDPR) — if you need to be explicit:
- Performance of a contract (orders)
- Legal compliance (tax/invoicing)
- Legitimate interests (fraud prevention, product improvement) — explained with balancing test
- Consent (marketing email subscriptions)
- Sharing & third parties:
- Service providers: payment processors, delivery carriers, analytics providers — limited data sharing to perform services
- Legal: when required by law or to protect rights
- Marketing partners & advertising networks (only if consented)
- M&A: in event of sale or reorganization
- Cookies & tracking:
- Short explanation of cookies and local storage
- List of cookie categories: essential, performance, functional, advertising
- Link to cookie preference center: “Manage cookie settings”
- Your rights & how to exercise them:
- Access, correction, deletion, restrict processing, data portability, object to processing, withdraw consent
- Steps: log into your account or contact privacy@[yourdomain].com with subject line “Data Request”
- For EU residents: right to lodge a complaint with supervisory authority (link)
- Data retention
- Keep account and order data as long as necessary for transactional and legal requirements — specific example e.g., “Orders and invoices are retained for 7 years for accounting purposes”
- If user deletes account, data tied to orders may persist as required by law, but personal identifiers will be minimized
- Security
- We use industry-standard measures (TLS, encrypted backups, access controls)
- Note that no transmission over the internet is 100% secure
- Children
- We do not knowingly collect data from children under 13 (or local age). If you believe we have, contact us to remove it.
- International transfers
- Data may be processed in countries outside your residence; we use standard contractual clauses or equivalent safeguards
- Contact & Data Requests
- Privacy contact: privacy@[yourdomain].com
- Postal address for legal requests
- Link to downloadable DSAR form (Data Subject Access Request)
- Changes to this Policy
- “We may update this policy. We’ll post the revised date above and, for material changes, notify registered users by email.”
- Definitions (optional)
- Personal data, processing, controller, processor, consent
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Microcopy for interactive elements & notices
- Cookie banner short copy: We use cookies to improve your experience. Manage preferences or accept all.
- Cookie preference center buttons: Accept all | Reject non-essential | Manage preferences
- Data request acknowledgment message: Thank you — we received your request. We’ll respond within 30 days.
- Data deletion confirmation: Your account deletion request is complete. A confirmation email was sent.
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Accessibility & plain-language guidance
- Provide TL;DR summaries above each heavy legal section.
- Use headings and anchor links for quick navigation.
- Provide printable/print-friendly version and downloadable PDF.
- Make contact email and forms keyboard-accessible and screen-reader friendly.
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Implementation & backend notes
- Keep policy text in a CMS or single source file so updates update across site.
- Provide API endpoints for DSAR submission:
- POST /api/privacy/requests { userId?, email, requestType: [access, delete, portability], details }
- GET /api/privacy/requests/{id}/status
- Log and track all DSARs and timestamps (for compliance).
- Store change history (publish date and version number).
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Legal review
- This template is for product/design implementation; have legal counsel review and localize for jurisdictions where you operate (GDPR, CCPA, PDPA, etc.).
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Analytics & monitoring
- privacy_policy_viewed
- cookie_preferences_saved { accepted_categories }
- dsar_submitted { request_type }